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Your brand should match where you’re going, not where you’ve been.
Trusted by Dan Mall, Becca Farsace, Joey Banks, and others.
Before anything
Every project starts with a quick call. I listen, ask questions, and make sure I understand what you need. From there, I put together a clear timeline for you to review. Once you're happy, we lock it in with a 50% deposit and get to work.
week one
01 /
Exploration
I start by studying everything. Your brand, your goals, your competitors, your market. I look at what's out there, where the gaps are, and where you need to stand out. From there, I start drafting the first directions.
02 /
Presentation
In a usual branding gig, I’ll toss around 2-3 identity options that are ready to roll. You'll get a peek at logos, identity proposals, and some brand previews all in one go. Ideally, I share the work with everyone involved at once to capture honest first reactions. You'll also get a PDF for a detailed review.
week two
03 /
Identity Design
Once you pick a direction, I get to work refining it. This usually takes about three days. You might hear from me with a question or two along the way. If you don't, I'm heads down designing.
04 /
Final Presentation
After a couple of days, I present the full picture: your final logo, color palette, font pairing, and examples of your brand in use. There's room for a final feedback round, but usually this is where it all clicks. When you're happy, I send over the final payment link and your brand is ready to go.
05 /
Brand Rollout
Once the brand is approved, I deliver everything: logo files, design assets, and a complete style guide. From here, we can also explore next steps like a website, merch, or digital templates.
Dan Mall on working with Jonas
15 minutes. No pitch.
I'd love to hear from you